BUYING SMART

Because most agencies only know how to place :30 and :60 second spots, they leave a lot of money on the table. Like our client, LifeLock™, many advertisers are told by their agency that their campaign is stalled or dead. We prove otherwise. Here’s a sampling of how we make radio work for you.

Host Endorsed

Nobody knows host, and celebrity endorsed, radio like we do. Give us a call and we’ll explain how we match the right on-air personality to your product for unparalleled results.

In-Show Content (Email or call-of-the-Day)

FACT: the closer we can get you to in-show content, the better your results will be. We work with radio networks and stations to develop in-show content such as this example of how we placed Blinds.com™ into the Dr. Laura show through her email-of-the-day feature.

Commercial Clusters (Where Does Your Commercial Fall?)

Ask 10 ad agencies what they do when your commercials fall deep within the ad cluster and 10 will tell you they have no control over that. That’s nonsense. Studies show that 30% + of listeners tune-out during commercial breaks - and that number increases for each commercial deeper in the commercial cluster. We push hard and leverage on our buying power and relationships to help move your commercial to the front of the line. It matters!

:10, :15, :30, :60, and 2Min. ~ Multiple Format Options

We examine multiple format creatives for your campaign. Sure we create brilliant :60 second copy, but we also create :30’s, which can greatly increase your reach and frequency plus FREE BONUS schedules. We also focus on :10 and :15 second copy for traffic sponsorships or billboard positions. And we look at 2 min. ads for our many stations and networks who air this highly effective ad creative.

Remnant Options

Remnant inventory refers to unsold station and network inventory purchased on a last-minute basis. We buy remnant for pennies on the dollar. The down-side of remnant is that availability is unpredictable and you need to stay away from days and times you don’t want. We do strategic remnant buying in both local and national radio formats.

Network and Local Market Options

We place millions of dollars within network radio programs (e.g. Rush, Jim Rome, Dr. Laura, Sean Hannity, etc.) as they are often the most cost efficient. That doesn’t mean that we ignore local market stations. We know local radio. We know which stations, day parts, hosts and programs work and which to avoid.

Half-Hour Programming (Long-Form)

95% of agencies don’t know how to do long-form programming (radio-mercials). This format is hugely effective for products that take a bit more time to describe. We’ve driven millions in revenue for our clients with some of the most effective and listenable half hour features on radio.

“With their history of success, when ROI brings a client to one of our talk properties (Rush, Dr. Laura, Hannity, Beck and others) we listen and pull out all the stops to make it work.”

— Dan Metter, Senior VP
Dir. Talk Properties
Premiere Radio Networks™

ROI Media Direct is a full service direct and brand response agency with an unparalleled reputation for orchestrating memorable and inexhaustible campaigns. ROI’s acumen revolves around out-thinking, out-strategizing and out-performing other agencies in relation to creative, media placement, campaign optimization and results. Additionally, no other agency has stronger relationships or offers greater access to national radio personalities for endorsement campaigns than ROI. ROI is a wholly owned subsidiary of Brand Affinity Technologies (BAT). As a result, ROI also provides instant access to more than 3,750 celebrities including Olympic athletes and marquee active and retired players in nearly every sport. Bottom line… in an industry where results are the ultimate arbiter of how long an advertiser stays with an agency; it speaks volumes that ROI has maintained multiple tier one clients for years. Copyright ©2011 ROIM, Inc.

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