Patrick is a Co-Founder of R.O.I. A powerhouse in sales, negotiations, and the formation of strategic partnerships, Patrick is one of the entrepreneurial forces driving ROI. He gained his experience in electronic media from the ground up while working with a variety of radio stations in Southern California in the 1990's. Founding ROI in 1998, his vision for the agency was to bring accountability and tangible return to ad campaigns.
Zeus Peleuses is President and Co-Founder of R.O.I. Media Direct. In addition to his corporate duties, Zeus oversees some of the agencie's largest accounts. With over 25 years of entertainment and media experience (both in front of the camera, behind the camera and on the air) Zeus is a well-known innovator in the radio industry. Prior to R.O.I. Media Direct, he spent 15 years in the Southern California radio market, nine of which at Clear Channel Communications, Los Angeles. During that time, Zeus was consistently a top producer and helped champion several innovative radio technologies used today. Additionally, Zeus is also an active member of (YPO) Young President's Organization.
Dr. Greg holds both a Masters and Doctorate in the field of psychology and is widely recognized as an innovator in the integration of psychology and direct response advertising. A distinctive of the agency is that Dr. Greg personally works on every account to insure the creative messaging and strategic buying is in place before going to air. Dr. Greg knows what works on radio as he has hosted his own LA market radio program and has been the creative and strategic force behind such notable products as Hooked on Phonics™ and The Phonics Game™. He's also taken many of his own products on radio and television. Dr. Greg is author of ten psychology/self-help books.