Patrick Lennon
Partner • CEO • ROI Media Direct

Patrick is a Co-Founder of R.O.I. A powerhouse in sales, negotiations, and the formation of strategic partnerships, Patrick is one of the entrepreneurial forces driving ROI. He gained his experience in electronic media from the ground up while working with a variety of radio stations in Southern California in the 1990's. Founding ROI in 1998, his vision for the agency was to bring accountability and tangible return to ad campaigns.

Zeus Peleuses
Partner • President • ROI Media Direct

Zeus Peleuses is President and Co-Founder of R.O.I. Media Direct. In addition to his corporate duties, Zeus oversees some of the agencie's largest accounts. With over 25 years of entertainment and media experience (both in front of the camera, behind the camera and on the air) Zeus is a well-known innovator in the radio industry. Prior to R.O.I. Media Direct, he spent 15 years in the Southern California radio market, nine of which at Clear Channel Communications, Los Angeles. During that time, Zeus was consistently a top producer and helped champion several innovative radio technologies used today. Additionally, Zeus is also an active member of (YPO) Young President's Organization.

Dr. Greg Cynaumon
Partner • Creative and Strategic Director • ROI Media Direct

Dr. Greg holds both a Masters and Doctorate in the field of psychology and is widely recognized as an innovator in the integration of psychology and direct response advertising. A distinctive of the agency is that Dr. Greg personally works on every account to insure the creative messaging and strategic buying is in place before going to air. Dr. Greg knows what works on radio as he has hosted his own LA market radio program and has been the creative and strategic force behind such notable products as Hooked on Phonics™ and The Phonics Game™. He's also taken many of his own products on radio and television. Dr. Greg is author of ten psychology/self-help books.

“With their history of success, when ROI brings a client to one of our talk properties (Rush, Dr. Laura, Hannity, Beck and others) we listen and pull out all the stops to make it work.”

— Dan Metter, Senior VP
Dir. Talk Properties
Premiere Radio Networks™

ROI Media Direct is a full service direct and brand response agency with an unparalleled reputation for orchestrating memorable and inexhaustible campaigns. ROI’s acumen revolves around out-thinking, out-strategizing and out-performing other agencies in relation to creative, media placement, campaign optimization and results. Additionally, no other agency has stronger relationships or offers greater access to national radio personalities for endorsement campaigns than ROI. ROI is a wholly owned subsidiary of Brand Affinity Technologies (BAT). As a result, ROI also provides instant access to more than 3,750 celebrities including Olympic athletes and marquee active and retired players in nearly every sport. Bottom line… in an industry where results are the ultimate arbiter of how long an advertiser stays with an agency; it speaks volumes that ROI has maintained multiple tier one clients for years. Copyright ©2011 ROIM, Inc.

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