Here are two examples of how we script and produce
commercials that:

Cost a fraction of what most agencies charge, and produce highly profitable results on television. After all... Isn’t that your goal?

:30 Second... 1 Min.... 2 Min.... Or Infomercials!
We Make Them All Work.

The direct response industry averages about 1 hit commercial for every 25 failures! We’re going to let you in on our secrets to continually producing successful TV commercials and infomercials...

SECRET #1. INCUBATE ON RADIO - MIGRATE TO TV

We call it incubating and it means we like to start our clients on radio. Why? Because radio allows us to fully analyze all of your unique selling propositions (Ad•col•ogy) through the power of the spoken word. Radio allows us to frequently adjust and retest your ad messages in 24 hours vs. weeks with TV productions. It’s total logic... Perfect your audio messaging and then add the visual elements. Bottom line, once we make your perform product on radio - you’ll knock it out of the park on TV.

SECRET #2. PUT YOUR MONEY INTO MEDIA - NOT PRODUCTION

Agencies love to sell you on the need to spend big on your TV production budget. $50,000 to $250,000 for short form commercials is common. Not here. We’ve demonstrated time and time again the ability to produce beautifully scripted and produced HD commercials that produce huge results on a budget.

SECRET #3. BUY INTELLIGENTLY

Let’s boil it down. Sure we script and produce amazing commercials, but even our’s will fail if we don’t buy intelligent schedules at incredibly low rates. Simply put...

a) We analyze your consumer’s TV viewing habits
b) We target them with laser precision, and
c) We leverage our buying power to reach them at ridiculously low rates.

“We had quotes that were 5X what ROI quoted for our infomercial. At the end of the day, we had a beautiful show that was a huge success on short and long form TV!”

— Bob Freidlin,
Heavy Air Shoes™







Infomercials… Say what you will, but the half-hour format is one of the most successful ways of reaching consumers. The above show features Dr. Greg (ROI Partner) and his guest expert discussing a weight loss product that went on to sell $250 MILLION in a little over 2 years. Next!

ROI Media Direct is a full service direct and brand response agency with an unparalleled reputation for orchestrating memorable and inexhaustible campaigns. ROI’s acumen revolves around out-thinking, out-strategizing and out-performing other agencies in relation to creative, media placement, campaign optimization and results. Additionally, no other agency has stronger relationships or offers greater access to national radio personalities for endorsement campaigns than ROI. ROI is a wholly owned subsidiary of Brand Affinity Technologies (BAT). As a result, ROI also provides instant access to more than 3,750 celebrities including Olympic athletes and marquee active and retired players in nearly every sport. Bottom line… in an industry where results are the ultimate arbiter of how long an advertiser stays with an agency; it speaks volumes that ROI has maintained multiple tier one clients for years. Copyright ©2011 ROIM, Inc.

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